Interactive Experiences
Live On-Site Embroidery With Arc’teryx
Made Theory delivered a live on-site embroidery activation for Arc’teryx’s employee event, creating a personalized experience with sustainability at the centre.
Rather than producing new merchandise for the event, employees were invited to bring their own Arc’teryx pieces from home to be customized. Our team embroidered each item live on-site, giving existing garments a new, personalized touch and creating a more thoughtful alternative to traditional event swag.
To keep the experience organized, we also used our custom digital intake system, allowing employees to submit their personalization details digitally and return once their item was ready. The result was a seamless live customization experience that combined personalization, technology, and a more sustainable approach to corporate gifting.
180
+
customized items
Live On-Site Embroidery With Arc’teryx
Made Theory delivered a live on-site embroidery activation for Arc’teryx’s employee event, creating a personalized experience with sustainability at the centre.
Rather than producing new merchandise for the event, employees were invited to bring their own Arc’teryx pieces from home to be customized. Our team embroidered each item live on-site, giving existing garments a new, personalized touch and creating a more thoughtful alternative to traditional event swag.
To keep the experience organized, we also used our custom digital intake system, allowing employees to submit their personalization details digitally and return once their item was ready. The result was a seamless live customization experience that combined personalization, technology, and a more sustainable approach to corporate gifting.
180
+
customized pieces
The Experience
Dual Activation
Custom Initials
Personalized on-site
Digital intake with SMS/email notifications when items are ready for pickup.
Custom Embroidery Menu
3 font options
6 fun colour options
Guests connected over their customizations
Busiest Activation
Drawing more guests than the food stations
Quick system for seamless guest experience
Bring Your Own Gear
Personalized on-site
Digital intake with SMS/email notifications when items are ready for pickup.
Custom Embroidery Menu
3 font options
6 fun colour options
Guests connected over their customizations
Busiest Activation
Drawing More Guests Than the Food Stations
Quick system for seamless guest experience
Overview
For Arc’teryx’s employee event, Made Theory delivered a live on-site embroidery experience built around personalization, sustainability, and an easy guest experience.
Employees brought in their own Arc’teryx pieces to be customized, giving existing garments a new personalized touch rather than creating additional event merchandise.
The Challenge
Arc’teryx wanted to make the activation available to as many employees as possible while limiting customization to one item per guest.
They also wanted employees to be able to enjoy the rest of the event instead of waiting around for their embroidery to be completed.
The Activation
We used our custom digital intake system to manage the entire customization process. Employees submitted their embroidery choices digitally using their Arc’teryx email address, with each email restricted to a single submission.
Once an item was checked in, guests were free to continue enjoying the event. Our system sent an SMS notification when their embroidered piece was ready for pickup, eliminating the need to wait around the activation.
Employees also got to connect over their customizations, sharing ideas and seeing what others were creating throughout the event.
The Result
The digital intake system helped keep the experience organized and ensured customization remained limited to one item per employee, while still making the activation simple and accessible.
By combining live embroidery with digital check-in and pickup notifications, guests could enjoy the event while we handled their personalization behind the scenes.
Services Used
Live On-Site Embroidery · Custom Initials · Digital Intake System · SMS Pickup Notifications · Guest Submission Management
Overview
For Arc’teryx’s employee event, Made Theory delivered a live on-site embroidery experience built around personalization, sustainability, and an easy guest experience.
Employees brought in their own Arc’teryx pieces to be customized, giving existing garments a new personalized touch rather than creating additional event merchandise.
The Challenge
Arc’teryx wanted to make the activation available to as many employees as possible while limiting customization to one item per guest.
They also wanted employees to be able to enjoy the rest of the event instead of waiting around for their embroidery to be completed.
The Activation
We used our custom digital intake system to manage the entire customization process. Employees submitted their embroidery choices digitally using their Arc’teryx email address, with each email restricted to a single submission.
Once an item was checked in, guests were free to continue enjoying the event. Our system sent an SMS notification when their embroidered piece was ready for pickup, eliminating the need to wait around the activation.
Employees also got to connect over their customizations, sharing ideas and seeing what others were creating throughout the event.
The Result
The digital intake system helped keep the experience organized and ensured customization remained limited to one item per employee, while still making the activation simple and accessible.
By combining live embroidery with digital check-in and pickup notifications, guests could enjoy the event while we handled their personalization behind the scenes.
Services Used
Live On-Site Embroidery · Custom Initials · Digital Intake System · SMS Pickup Notifications · Guest Submission Management