Interactive Experiences

Live On-Site Embroidery With Arc'teryx

Made Theory delivered a live on-site embroidery activation for Arc’teryx’s employee event, creating a personalized experience with sustainability at the centre.


Rather than producing new merchandise for the event, employees were invited to bring their own Arc’teryx pieces from home to be customized. Our team embroidered each item live on-site, giving existing garments a new, personalized touch and creating a more thoughtful alternative to traditional event swag.


To keep the experience organized, we also used our custom digital intake system, allowing employees to submit their personalization details digitally and return once their item was ready. The result was a seamless live customization experience that combined personalization, technology, and a more sustainable approach to corporate gifting.

180

+

customized items

Live On-Site Patch Bar & Photo Booth
@ Jobber Vancouver HQ

Made Theory delivered a live on-site embroidery activation for Arc’teryx’s employee event, creating a personalized experience with sustainability at the centre.


Rather than producing new merchandise for the event, employees were invited to bring their own Arc’teryx pieces from home to be customized. Our team embroidered each item live on-site, giving existing garments a new, personalized touch and creating a more thoughtful alternative to traditional event swag.


To keep the experience organized, we also used our custom digital intake system, allowing employees to submit their personalization details digitally and return once their item was ready. The result was a seamless live customization experience that combined personalization, technology, and a more sustainable approach to corporate gifting.

180

+

customized pieces


The Experience

Dual Activation

Custom Initials

Personalized on-site

Digital intake with SMS/email notifications when items are ready for pickup.

Custom Embroidery Menu

3 font options

6 fun colour options

Guests connected over their customizations

Busiest Activation

Drawing more guests than the food stations

Quick system for seamless guest experience

Custom Patches

Personalized on-site

Digital intake with SMS/email notifications when items are ready for pickup.

Custom Embroidery Menu

3 font options

6 fun colour options

Guests connected over their customizations

Busiest Activation

Drawing More Guests Than the Food Stations

Quick system for seamless guest experience

Overview

For Arc’teryx’s employee event, Made Theory delivered a live on-site embroidery experience built around personalization, sustainability, and an easy guest experience.


Employees brought in their own Arc’teryx pieces to be customized, giving existing garments a new personalized touch rather than creating additional event merchandise.

The Challenge

Arc’teryx wanted to make the activation available to as many employees as possible while limiting customization to one item per guest.


They also wanted employees to be able to enjoy the rest of the event instead of waiting around for their embroidery to be completed.

The Activation

We used our custom digital intake system to manage the entire customization process. Employees submitted their embroidery choices digitally using their Arc’teryx email address, with each email restricted to a single submission.


Once an item was checked in, guests were free to continue enjoying the event. Our system sent an SMS notification when their embroidered piece was ready for pickup, eliminating the need to wait around the activation.


Employees also got to connect over their customizations, sharing ideas and seeing what others were creating throughout the event.

The Result

The digital intake system helped keep the experience organized and ensured customization remained limited to one item per employee, while still making the activation simple and accessible.


By combining live embroidery with digital check-in and pickup notifications, guests could enjoy the event while we handled their personalization behind the scenes.

Services Used

Live On-Site Embroidery · Custom Initials · Digital Intake System · SMS Pickup Notifications · Guest Submission Management

Overview

For Jobber's Vancouver office opening, Made Theory brought two interactive event activations under one roof: a live patch bar and photo booth experience.


We designed custom Vancouver-themed patches, sourced the hats, handled live pressing, and ran the photo booth — giving guests personalized keepsakes without the Jobber team having to coordinate multiple vendors.

The Challenge

The experience needed to be interactive, personal, and fast enough to keep guests moving throughout a busy corporate event.

With two activations running at once, everything also needed to feel connected and easy for guests to navigate.

The Activation

Guests chose a hat, selected their favourite Vancouver-inspired patches, and decided exactly where they wanted them placed. We custom designed 32 Vancouver themed patches, ranging from local wild life to iconic sites.


Alongside the live patch bar, our photo booth printed custom photo strips instantly, giving guests another keepsake from the night. Lots of people designed their hat and brought it to the booth to take a group photo once they were all heat pressed and personalized, which was such a cute touch!

The Result

The patch bar became one of the busiest activations of the event, with guests customizing hats and taking photos throughout the night. Two interactive activations, one team, and a lot less coordination for the client.

Services Used

Live Patch Bar · Custom Patch Design · Hat Sourcing · Photo Booth · Instant Photo Printing

Overview

For Arc’teryx’s employee event, Made Theory delivered a live on-site embroidery experience built around personalization, sustainability, and an easy guest experience.


Employees brought in their own Arc’teryx pieces to be customized, giving existing garments a new personalized touch rather than creating additional event merchandise.

The Challenge

Arc’teryx wanted to make the activation available to as many employees as possible while limiting customization to one item per guest.


They also wanted employees to be able to enjoy the rest of the event instead of waiting around for their embroidery to be completed.

The Activation

We used our custom digital intake system to manage the entire customization process. Employees submitted their embroidery choices digitally using their Arc’teryx email address, with each email restricted to a single submission.


Once an item was checked in, guests were free to continue enjoying the event. Our system sent an SMS notification when their embroidered piece was ready for pickup, eliminating the need to wait around the activation.


Employees also got to connect over their customizations, sharing ideas and seeing what others were creating throughout the event.

The Result

The digital intake system helped keep the experience organized and ensured customization remained limited to one item per employee, while still making the activation simple and accessible.


By combining live embroidery with digital check-in and pickup notifications, guests could enjoy the event while we handled their personalization behind the scenes.

Services Used

Live On-Site Embroidery · Custom Initials · Digital Intake System · SMS Pickup Notifications · Guest Submission Management