The Experience
Dual Activation
Overview
For Arc’teryx’s employee event, Made Theory delivered a live on-site embroidery experience built around personalization, sustainability, and an easy guest experience.
Employees brought in their own Arc’teryx pieces to be customized, giving existing garments a new personalized touch rather than creating additional event merchandise.
The Challenge
Arc’teryx wanted to make the activation available to as many employees as possible while limiting customization to one item per guest.
They also wanted employees to be able to enjoy the rest of the event instead of waiting around for their embroidery to be completed.
The Activation
We used our custom digital intake system to manage the entire customization process. Employees submitted their embroidery choices digitally using their Arc’teryx email address, with each email restricted to a single submission.
Once an item was checked in, guests were free to continue enjoying the event. Our system sent an SMS notification when their embroidered piece was ready for pickup, eliminating the need to wait around the activation.
Employees also got to connect over their customizations, sharing ideas and seeing what others were creating throughout the event.
The Result
The digital intake system helped keep the experience organized and ensured customization remained limited to one item per employee, while still making the activation simple and accessible.
By combining live embroidery with digital check-in and pickup notifications, guests could enjoy the event while we handled their personalization behind the scenes.
Services Used
Live On-Site Embroidery · Custom Initials · Digital Intake System · SMS Pickup Notifications · Guest Submission Management







