CASE STUDIES
Where experiences are made personal
Explore ideas, strategies, and stories from the Made Theory team. Look at our latest work in live experiences and on-site personalization.
Live Embroidery | Live Laser Engraving
Live Embroidery | Live Laser Engraving

An interactive live customization experience with on-site embroidery on backpacks and real-time laser engraving on water bottles, allowing guests to create personalized keepsakes on the spot.
An interactive live customization experience with on-site embroidery on backpacks and real-time laser engraving on water bottles, allowing guests to create personalized keepsakes on the spot.
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Live Embroidery
Live Embroidery
An interactive live embroidery experience on Barbour’s classic wax jackets, scarves, hats and shirts, offered as a holiday gift-with-purchase to create personalized, one-of-a-kind gifts.
An interactive live embroidery experience on Barbour’s classic wax jackets, scarves, hats and shirts, offered as a holiday gift-with-purchase to create personalized, one-of-a-kind gifts.
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Live Embroidery | Custom Merch
Live Embroidery | Custom Merch
A corporate activation for Ford Motor Company Canada, featuring live customization of 80 jackets and backpacks with names, initials, and lucky numbers, alongside 80 pre-embroidered bags created as event merch.
A corporate activation for Ford Motor Company, featuring live customization of 80 jackets and backpacks with names, initials, and lucky numbers, alongside 80 pre-embroidered bags created as event merch.
A corporate activation for Ford Motors Company Canada, featuring live customization of 80 jackets and backpacks with names, initials, and lucky numbers, alongside 80 pre-embroidered bags created as event merch.
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Live Embroidery
Live Embroidery

We partnered with Polo Ralph Lauren on three live customization events across the Lower Mainland, delivering on-site embroidery and monogramming experiences for guests.
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Live Embroidery
Live Embroidery

An on-site personalization experience for Nest Designs on Vancouver’s West 4th, featuring custom embroidery on bunny ears and kids’ apparel and accessories as a gift-with-purchase for personalized keepsakes.
An on-site personalization experience for Nest Designs on Vancouver’s West 4th, featuring custom embroidery on bunny ears and kids’ apparel and accessories as a gift-with-purchase for personalized keepsakes.
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Live Embroidery | Custom Merch
Live Embroidery | Custom Merch

A pop-up activation for ILIA Beauty at Metrotown in Burnaby, BC, featuring embroidered napkins for their PR influencer event and live in-store embroidery on mini tote bags as a Sephora gift-with-purchase, offering keepsakes for guests.
A corporate activation for Ford Motor Company, featuring live customization of 80 jackets and backpacks with names, initials, and lucky numbers, alongside 80 pre-embroidered bags created as event merch.
A corporate activation for Ford Motors Company Canada, featuring live customization of 80 jackets and backpacks with names, initials, and lucky numbers, alongside 80 pre-embroidered bags created as event merch.
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