The Experience
High impact & connection.
Overview
For ILIA Beauty's Sephora activation at Metropolis at Metrotown, Made Theory delivered a live embroidery experience where guests could personalize mini tote bags in real time.
We also created custom embroidered napkins for ILIA Beauty's influencer and media launch, carrying personalization across multiple moments of the campaign.
The Challenge
The experience needed to feel personal, elevated, and true to ILIA Beauty's clean aesthetic while moving quickly in a busy Sephora retail environment.
The Activation
Guests personalized mini tote bags with names, initials, lucky numbers, and even inside jokes. Each piece was embroidered live on-site, turning a simple tote into something completely personal.
Ahead of the activation, our team also produced custom branded embroidered napkins for the campaign's influencer and media event.
The Result
Live embroidery gave guests a reason to stop, engage, and leave with a personalized keepsake created just for them.
By supporting both the influencer launch and in-store Sephora activation, Made Theory helped carry a consistent personalized experience throughout the campaign.
Services Used
Live On-Site Embroidery · Custom Embroidery · Pre-Event Production · Retail Brand Activation