Privacy Policy
Made Theory (“Made Theory,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit madetheory.com, submit an inquiry, or communicate with us about our live event experiences, custom merchandise, and related services.
Information We Collect
Information you provide
When you contact us or submit an event inquiry, we may collect:
your first and last name;
company name;
email address and phone number;
event location, date(s), start and end time, and estimated guest count;
the services you are interested in;
whether you are interested in additional custom apparel or promotional products;
how you heard about us; and
any other information you choose to include in your message.
Please do not submit sensitive personal information unless we specifically request it and explain why it is needed.
Information collected automatically
When you use our website, we and our service providers may collect limited technical and usage information, such as your IP address, browser and device type, pages viewed, approximate location, referral source, and interactions with the site. We use Google Analytics 4 and similar technologies to understand website traffic and improve the site. These technologies may use cookies or similar identifiers.
Information from other sources
We may receive information from a person making an inquiry on your behalf, a referral source, or a service provider that helps us operate the website or manage inquiries.
How We Use Information
We may use personal information to:
respond to inquiries and requests for quotes;
plan, price, coordinate, and deliver event experiences and custom products;
communicate with you about your inquiry, services, and bookings;
provide customer support and maintain business records;
understand how visitors use our website and improve its content, performance, and security;
prevent fraud, abuse, and security incidents; and
comply with legal obligations and protect our rights.
We will not use your personal information for unrelated marketing without a lawful basis or, where required, your consent. You may opt out of promotional communications at any time by contacting us or using the unsubscribe method in the message.
How We Share Information
We may share personal information only as reasonably necessary with:
Form and inquiry providers, including Tally, which hosts and processes our event inquiry form;
Website, hosting, analytics, email, and technology providers, including providers that host Made Theory content, deliver the website, measure traffic, or help us respond to inquiries;
Professional advisers and contractors who need the information to provide services to Made Theory and are subject to confidentiality obligations;
Authorities or other parties when required by law, legal process, or to protect the rights, property, safety, or security of Made Theory, our clients, or others; and
A successor or transaction party if Made Theory is involved in a merger, acquisition, financing, reorganization, or sale of assets.
We do not sell personal information.
Cookies and Analytics
We use cookies and similar technologies to keep the site functioning, understand traffic, and improve user experience. You can control or delete cookies through your browser settings. You can also limit Google Analytics collection using available browser or device privacy controls. Disabling cookies may affect some site functionality.
International Processing
Our service providers may process or store information in Canada, the United States, or other countries where they operate. When information is processed outside your province, territory, or country, it may be subject to the laws of that jurisdiction and accessible to lawful authorities there.
Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, to maintain business and inquiry records, resolve disputes, enforce agreements, and meet legal, accounting, or reporting requirements. Retention periods may vary based on the type of information and the context in which it was collected.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your Choices and Rights
Depending on where you live and applicable law, you may have the right to:
request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of information, subject to legal and operational limitations;
withdraw consent where processing is based on consent;
object to or restrict certain processing; and
raise a privacy concern with us or the applicable privacy regulator.
To make a request, contact us at hello@madetheory.com. We may need to verify your identity before completing a request. We will respond within the time required by applicable law.
Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
Third-Party Links
Our website may link to third-party websites or social platforms. Their privacy practices are governed by their own policies, not this Policy. Review those policies before providing information.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date above shows when it was most recently revised. Material changes will be posted on this page.
Contact Us
If you have questions, requests, or concerns about this Privacy Policy or our handling of personal information, contact:
Made Theory
Richmond, British Columbia, Canada
Email: hello@madetheory.com
This draft should be reviewed by a qualified privacy lawyer before publication, especially to confirm the operating legal entity, retention periods, service-provider list, cross-border wording, and rights that apply to your customers.