Made Theory delivered an interactive custom hat patch bar and photo booth activation for Jobber’s Vancouver office opening, creating a high-energy, locally inspired experience for employees and guests.

For the patch bar, we designed a curated collection of custom Vancouver-themed patches inspired by the city, West Coast culture, and local wildlife. Guests selected their favourite patches and hat colours before each custom hat was heat pressed live on-site. The patch bar quickly became one of the busiest experiences at the event, with guests lining up to create their own one-of-a-kind keepsakes.

Alongside the customization experience, our on-site photo booth gave guests the opportunity to capture and share photos throughout the event, including with their newly customized hats. Together, the patch bar and interactive photo experience created a memorable brand activation that celebrated Jobber’s new Vancouver office and gave guests a personalized way to remember the event.